When newcomers to the webmaster world learn about SEO (Search Engine Optimization), they quickly become vulnerable to many SEO misconceptions, myths and lies. This results in many people being scammed by SEO companies, and people wasting their valuable time using methods that don’t really work that well. Now, if you want to know the most common SEO misconceptions, myths, and lies, you’ve come to the right place. Keep reading to find out more.
Eager to find out what this article is about? We’ll let’s start with the very first one, which is probably the biggest lie ever told in the SEO industry, and that has cost many people a lot of money for no results:
There is no guarantee that you will appear at the first page of search engines.
Perform a quick search for SEO companies, and almost all of them will guarantee you that your website will be listed at the top of search engines if you buy their services. The truth is, there is absolutely no guarantee this is going to happen. Getting listed at the top takes quite some time. While SEO is made to make it easier, it doesn’t mean you’ll get to the top in just a few days: if that was the case, then every website would be at the top. What legitimate SEO companies do is check out your website and its source code, optimize it, and hope you get the best results, but there is no way you can be guaranteed to appear at the top.
Now let’s check out the second biggest misconception in the SEO world:
SEO is a onetime deal
Most people think they only need to optimize their website or blog once, and then everything is done! You never have to worry again! Well, they’re wrong. SEO is like getting a haircut: you do it once, but after a while, you have to do it again. Every time you update a website, SEO gets a little messed up: If you do great optimization on a blog, for example, and then you keep posting and adding widgets, and plug-ins and links, and features, etc. without optimizing at all, then when you check your optimization a year later, you’ll see it all went nuts. SEO has to be done permanently; it’s everything, or nothing. If you’re going to optimize your website, then you should do it fully, from choosing the right titles, to renaming your pages.
Participating in Google programs will improve your Google Page Rank
Another misconception many people believe is that if you use Google services like Adsense or Adwords, you will get a better page rank. The truth is you CAN appear at the first page of results if you use Adwords; however that is not really SEO, it is PPC SEO (Pay per Click SEO). You pay for an ad that will appear at the first page, but it’s not exactly a page rank. However, aside from that, Google does not offer any type of incentive if you use Adsense or Adwords.
High crawling frequency means high page rank
Crawling does influence your website listing, but it doesn’t influence your page rank. Many people confuse crawling (which is what search engine robots do to ensure each page of your website gets listed” with page rank (in what search results page your website actually appears). Don’t confuse one with the other: you can have a great crawling rate, but that doesn’t necessarily mean you will appear at the top.
Millions of links will guarantee you the top
The last myth we’re going to talk about is what many people struggle to get, and is probably the cause of their failure. Millions of links won’t guarantee you the top position. It influences, but it doesn’t guarantee it. On the contrary, you could get black listed! It doesn’t mean they’re bad, but remember that somehow, the search engine robots know if they are legitimate links, or otherwise. So don’t waste your time getting a lot of illegitimate back links: it may do more harm than good.
Now that you know some of the most common SEO misconceptions, try to learn a thing or two!
Eager to find out what this article is about? We’ll let’s start with the very first one, which is probably the biggest lie ever told in the SEO industry, and that has cost many people a lot of money for no results:
There is no guarantee that you will appear at the first page of search engines.
Perform a quick search for SEO companies, and almost all of them will guarantee you that your website will be listed at the top of search engines if you buy their services. The truth is, there is absolutely no guarantee this is going to happen. Getting listed at the top takes quite some time. While SEO is made to make it easier, it doesn’t mean you’ll get to the top in just a few days: if that was the case, then every website would be at the top. What legitimate SEO companies do is check out your website and its source code, optimize it, and hope you get the best results, but there is no way you can be guaranteed to appear at the top.
Now let’s check out the second biggest misconception in the SEO world:
SEO is a onetime deal
Most people think they only need to optimize their website or blog once, and then everything is done! You never have to worry again! Well, they’re wrong. SEO is like getting a haircut: you do it once, but after a while, you have to do it again. Every time you update a website, SEO gets a little messed up: If you do great optimization on a blog, for example, and then you keep posting and adding widgets, and plug-ins and links, and features, etc. without optimizing at all, then when you check your optimization a year later, you’ll see it all went nuts. SEO has to be done permanently; it’s everything, or nothing. If you’re going to optimize your website, then you should do it fully, from choosing the right titles, to renaming your pages.
Participating in Google programs will improve your Google Page Rank
Another misconception many people believe is that if you use Google services like Adsense or Adwords, you will get a better page rank. The truth is you CAN appear at the first page of results if you use Adwords; however that is not really SEO, it is PPC SEO (Pay per Click SEO). You pay for an ad that will appear at the first page, but it’s not exactly a page rank. However, aside from that, Google does not offer any type of incentive if you use Adsense or Adwords.
High crawling frequency means high page rank
Crawling does influence your website listing, but it doesn’t influence your page rank. Many people confuse crawling (which is what search engine robots do to ensure each page of your website gets listed” with page rank (in what search results page your website actually appears). Don’t confuse one with the other: you can have a great crawling rate, but that doesn’t necessarily mean you will appear at the top.
Millions of links will guarantee you the top
The last myth we’re going to talk about is what many people struggle to get, and is probably the cause of their failure. Millions of links won’t guarantee you the top position. It influences, but it doesn’t guarantee it. On the contrary, you could get black listed! It doesn’t mean they’re bad, but remember that somehow, the search engine robots know if they are legitimate links, or otherwise. So don’t waste your time getting a lot of illegitimate back links: it may do more harm than good.
Now that you know some of the most common SEO misconceptions, try to learn a thing or two!
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